Most people don’t expect much character from a can, however, generating excitement and energy around a can is exactly what the Baltimore Food Bank was looking to do. The result, a rebrand proposal that showcased a band of brightly colored charismatic cans and friends whose mission it is to rally other common food items to fight hunger worldwide. This project gave us the opportunity to get off our computer and do some character development and design. The results still bring a smile to our face.
October 25, 2005
Character design, illustration, ad concept