Cricket Media needed a mark for a new interactive reading program they were still in the process of naming. They needed the brand turned around quickly and on a tight budget. They reached out to us to concept ideas around their lead name “Cricket Lit Pals” They liked the inital round of ideas but ultimately pivoted on the name so we went a second round before locking in on and refining the final Cricket Together mark. As a project bonus along the way we helped them arrive at their “connecting curious minds” tagline.
December 20, 2016
Art direction, illustration, design and branding.